I started RoboJoe Industries ..............6 years ago. During that time I had .......nothing. I came to Vernon .....with a dream. I wanted to help people. I wanted to help people ......in a way ........that ......"really" mattered. My life .......at that time ....felt ....insignificant. After having worked in the appliance repair industry for over 20 years, .....I had just lost my most recent job, ....and I was tired of having to "rip people off" ....for a living ...working for other companies under retail protocol. I was ....confident .......in my skills as a technician. And, I knew ......I needed to do it ...."my" way!
As it had turned out, at the same time, there were ...some people .....here ....who were in desperate trouble, ......and they needed my help. They had a "lot" of money, ....but absolutely no quality of life and no common sense. A family. A family who had been here for over half a century. All the dead relatives buried in the same cemetary ....6 blocks away. One, .....is a WW2 vet. Shot up on the beach in Normandy .....fighting for our country. And, ....they "all" suffer .....from OCD. They needed help getting back some "dignity". Their house was a shambles and the neighbors were not real fond of them. Their image .....was tarnished. They felt ....outcast ......and out of control. And they needed someone to come in ....and take over. And, ....I needed financial backing in order to start my company. So, .......we came together .....and constructed ...a mutual "brain child".
You give to the universe ...........and the universe gives back.
I was to tear apart and up heave an entire household and put it back together again in some type of functional order so that they wouldn't be condemned by the fire marshal or the health department and in an effort to save their "image" with their neighbors. And they, ....in return, .......were to help me build this company. So, ......I stepped in. And over the first 5 years, .....we struggled very hard ......to do the necessary work involved with the tearing apart and reconstruction of an entire family home and property, inside ....and out, ......and, at the same time, the building of a complete "empire" .......based on ...."honesty" and "integrity".
This "empire" would require ....a "vast" amount of spending. Spending of ...."their" money! Hard earned spending! Risky spending! Long term ........risky spending. Money for building materials and labor for the house. Money for advertising, Yellow Page ads, money for parts, tools, vehicles, overhead such as computers, internet service, business phone, business cards, flyers, gas, maintenance, ......and I could go on and on.
These people .....took me into their home. They trusted me with their lives. They trusted me with their money. I was the brains ......and they were the brawn. So, ......we went to work. Started with nothing .......running calls out of a 1999 Buick and re-constructing the entire house. It took me 5 years to finish the house. And it took me 5 years to establish a solid customer base.
I played poker with Yellow Page ad industries, and online advertising agencies ...and studied very, ....very hard ....to learn how to "manufacture" and "properly" market ...a website. I did my job, ....and they did theirs! And ...........we started ....spending ....money. A lot ...of money. And, ....our lives ....were now ....in each others hands!
We needed to build our parts inventory, ....and commit to doing long term business with as little overhead as possible so that we could genuinely charge the bare minimum for our service in order to fulfill our commitment to "helping" people in the ways that mattered "most", .....at the same time as being able to build this company to a point where it would keep us alive! This has not been an easy task. Half of what we do ....is ....charity. It has come down to .....the money we save on haircuts ..........is money my customers save on service.
About a year and a half ago .......we had ......an economical disaster. This disaster, ......not only devastated our own ability to buy ....healthy food, .......but, .......it appears now to have traumatized ......a whole lot of good hard working Americans out there who just want to feed their children and function as families in a ....civilized .......society. All the alarms went off! I knew we were going to take another hit and at the same time, ....I needed a doctor.
After having lost almost $170,000 on the stock market, ....we were afraid that we were going to lose all the rest of our investments as well! So, .....it was time for us to make some very serious business decisions. We were backed into a corner! Our choices .....were limited to either raising our prices, ......giving it up completely, or taking another $50.000 off the stock market ....and investing it into this company! We had just put $40.000 into the house, just to make the neighbors happy. We found ourselves .....coming up with some of the most radical ideas that we could possibly muster ......in order to try to continue staying in business. More "risk"! It took .........primal courage ...on the part of "everyone" involved ...in these undertakings! Including myself, .....as .....I was spending .....someone els's money! And the only way we make any money at all ......is by doing ............."volume"! And 6 calls a week doesn't cut it as we only make money on about 3 out of 5 calls. And, .....not very much ....at that. I also extend a lot of credit. And, ....this ....has been very difficult to "collect" on.
Presentation is "everything"! So, in an effort to boost our call rate to 30 to 40 calls a week .........we bought ..................2 trucks. We invested approximately $40,000 into modifying and equipping both of them in order to promote the company and operate more efficiently by having the capacity to carry $5000 worth of parts and tools and "advertise" at the same time.
We only had about $80,000 left. And, were afraid of losing it too. At the very same time, as it turns out, ....some very dear friends of ours had just filed bankruptcy. And, ......they are now losing their house. These are the same type of people we are trying to help! These people are the all American, baseball, hot dog, apple pie, and Chevrolet, ....litteral ......nuclear family. We love them .....and we respect them in who they are. Hard working, ......down to earth, ......dependable, and always there when "we" need "them". And they were about to "leave"!
So, .........we bought a house.
Over the spring and summer, ......they will be moving in .....and renting from us .......at less than "half" the monthly expenses they were having to pay out. This helps them by getting them back on the ups. And it helps us by keeping them here, ....and, with "any" luck, ....protecting "some" of what's left of our assets, .....which, ......are now dwindling rapidly!
We are a team! We work diligently to "help" people in times of trouble! None of us can do it "alone"! I wanted you all to know ........that we have made .......the ultimate investment ....of our lives ...........in "this" community! We did it based on mutual trust! And, ......our future is now at stake! We are counting on our community to start to heal! I am asking everybody .....to please ........come together. We are all just one big family! We need to start acting like it!
We all need to be watching over each other ....and genuinely trying to "help" each other in these troubling times! Lining your pockets is easy! But, .......sacrifice ..........is not! It only takes sacrifice of "breath" .... to spread the good word. To spread the bad word ....is just lining your pockets. We are the best! We charge half price ....if any price at all! And our work ....is guaranteed!
Please .........help us! Help us spread some good word. Tell everyone you know ......that it's time to come together. We are trying to make this a better place to live for "everyone"! Start thinking about the big picture! Start doing for the greater good of "all"! Not just "yourselves"!
I just wanted you all to know ......the sacrifice, .........that the Dean Family .........and myself ........have made ............and how fully invested we now are in "this" community. We have made a commitment to serve the greater good of "all" in this community! We have given it our "all". And, now ...........we have .................nothing left.
We have even gone so far as to .........................eliminate the .................ferrel cat problem. (grin)
The only way this could all be done ....was to risk ....."everything" .......in order to turn adversity into opportunity!
Bad things happen all by themselves. Good things have to be made to happen! And now ..........our very lives are depending on it! We have now ....put it "all" .......out there! I have no heath insurance. I am not .....healthy, as you all know. I have ....serious injuries. I have acute health problems. And, ......I do not know how much longer ....I can last.
So spread the word now. Tell people that we are here to help. Before .....we cannot help .....anymore. I .....honestly ....don't know .........how much worthy time I have left. So, please, .........help me make what time I do have left .....as worthy as possible. We are now at "your" mercy .....to "help us ....help you". And .....others. While we still can! Please, ...tell "everyone you know" that we are genuine, and we are here to "help"! I do not want to go on the dole! "This ....is my "retirement". I ....will die .....doing ....."this" .....work .....in "this" community. We have made "our" commitment! Now we need a commitment from "you"! More "volume"! We need "your" help. Please ....tell people we are here ...so we can "stay" here!
We all need to develop and maintain a symbiotic relationship ......if we are to last .....much longer. We cannot help people if they do not know we are here. And, ......we cannot keep going ........if we do not increase our volume.
We need to be ........."all we can be"! Now! We are at a very serious crossroad! And, "this" ..........is our final effort! So, please, .........help us spread the word. It's about time we "all" come together ....and help each other out ....in the ways .....that matter .............."most"!
Thank you.
And, thank you for reading this.
Sincerely.
Blessings.
Robo
(Edited .............15 times ....for ..........................continuity, ....and, ....because ....I like the number 15.

)